hannoverimpuls, the business development agency of the city and region of Hannover, runs since 2003 an unique process chain in Germany to support start-ups, relocations and growth in all technology-areas. The aim is to make the Hannover Region a first-class business location by supporting companies in all phases of life and initiating innovative projects with founders, companies and scientists, associations, chambers of commerce, industry and technology networks. Innovative start-up seminars, competitions, workplace facilities, individual consulting, financial services and networks are its strategic tools. Companies that start an international business or are interested in a location in Hanover, as well as investors from Germany and abroad are supported in their initial enquiries, the search for cooperation partners and the application for facilities. 2019 Hannover presents itself as an interesting international relocation target with suitable products for market entry in Germany.
Our Plug & Work-competition supports foreign companies in international expansion projects to Hanover and vice versa. We offer: Supported office space, strategic coaching, contacts to suitable partners and access to customer networks. All in one: we creates the ideal environment for starting business in Hanover and entering the German and European markets. Companies from Hanover can receive similar advantages according to their target regions.
New Foreign companies relocated in Germany face problems such as the establishment of a marketing & sales department, financing or intercultural hurdles. GeMS promotes the outsourcing of marketing & sales activities to professionals who know the German market and the company's products well. The options range from small sales promotions, the identification of key customers and measures to set up own departments to the formation of sales partnerships.
Successful expansion depends on careful and thorough strategic planning.
With ProMAP (Product Market Analysis and Placement) hannoverimpuls works with companies to deliver a sound strategy for entering the market on the basis of an expertise and market analysis of strengths, weaknesses and unique selling points. Hannover businesses receive optimum support entering their target country – and the same applies to companies from
abroad entering the market in Hannover.
José Germán Barrera
Project Director International Affairs
Phone: +49 163 3168432
E-mail: Send message