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abas is launching a digitalization awareness campaign

Together with renowned partners from research, education and consulting, abas wants to raise awareness with a major campaign. There is broad consensus that the midmarket has fallen behind in terms of digitalization.

Everyone is talking about digital transformation, IoT, or Industry 4.0. But only few small and medium-sized businesses know what it's really about. This has been confirmed by a recent study conducted by the Technical University of Central Hessen*. Experts and providers often choose language teeming with jargon, but never explain what matters most: How and why new, disruptive technologies are changing everyday life and the perspectives of established businesses. Or what midmarket businesses can do to remain competitive.

Whereas larger companies with relevant departments and research projects remain on the cutting edge of technology, particularly small and medium-sized enterprises in the manufacturing industry find it difficult to identify relevant developments early and use them to their advantage. The good news: "The technical possibilities are out there and their implementation is often not very expensive", according to Mark Muschelknautz, CMO of abas.

The digitalization campaign aims to provide small and medium-sized companies practical tools. A compact digitalization test will help companies identify their degree of digital maturity. Particularly interesting: Companies will have the opportunity to see how they compare to other businesses in their industry. In the next step, interested parties will be carefully brought up to speed on the current solutions. abas provides simple explanations on how to digitalize key business processes, while avoiding complicated, specialist vocabulary. In the third step, an individual to-do list, which focuses on the topics or business areas that should be prioritized, is drawn up based on the digitalization test.

Further reading

Exhibitor: abas Software AG


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